Annemarie Börlind

Annemarie Börlind

»ANNEMARIE BÖRLIND – Natural Beauty stands for natural cosmetics with proven efficacy, which we develop from singular raw materials through innovative and sustainable action.«

For ANNEMARIE BÖRLIND – Natural Beauty, pioneering, effective natural cosmetics go hand in hand with respect for people and nature. Since the company was founded in 1959, our raison d’être has been characterized by a spirit of research, social commitment and careful handling of natural resources. With ANNEMARIE BÖRLIND – Natural Beauty you experience the effects of state-of-the-art natural cosmetics – developed and produced in the Black Forest.


ANNEMARIE BÖRLIND – Natural Beauty demonstrates with highly effective ingredients that nature and innovation are not contradictions, but rather the ideal base for state-of-the-art, effective natural cosmetics. Whenever possible, our raw materials come either from certified organic farming or wild harvesting. These high-quality raw materials are then processed into innovative products at our company headquarters in the Black Forest.


From a depth of more than 160 meters, ANNEMARIE BÖRLIND obtains its own, original, and very soft Black Forest deep spring water. Unlike tap water, it is free of harmful elements, chlorine and other chemicals. This naturally pure spring water is the ideal base for our skincare products.


At ANNEMARIE BÖRLIND – Natural Beauty, we continually research into new active ingredients from nature. From this synergy of innovative research and a great respect for nature, natural cosmetics are developed whose efficacy and skin-compatibility are scientifically confirmed by independent test institutes. What is more, our products have been distinguished more than 40 times with the “excellent” rating of German Stiftung Warentest and ÖKO-TEST.


Right from the beginning we have rejected the use of extracts from dead animals in our cosmetics. ANNEMARIE BÖRLIND products are vegetarian, and we also offer vegan products. In exceptional cases, we use natural substances like beeswax, since these have special properties and cannot be obtained in any other way.


Ever since Börlind was founded in 1959, the company has focused on natural substances in the products it makes. In 1965, Börlind GmbH became a contracted supplier for “neuform” (Association of German Reformhaus health stores), the “neuform” trademark certifying that Börlind’s products complied with the guidelines of the German Reformhaus health stores, both from the point of view of quality requirements and of the ingredients deployed.

However, this – like the seals from the BDIH and NATRUE now in existence – only applied to the products. What is important to Börlind is an evaluation and a certification of the company as a whole.

It is for this reason that Börlind GmbH has opted for certification from CSE (Certified Sustainable Economics). Its guidelines clearly exceed the criteria of customary natural cosmetics certifications, because it is not only the products, but also the entire company and its fundamental socio-ecological attitude which are monitored and confirmed

CSE (Certified Sustainable Economics) stands for responsible ecological, socially integrated and quality-oriented company management. Manufacturing companies certified in line with the CSE Standard produce at least 75 % of the bulk of their products in accordance with an existing sector-relevant product standard (NATRUE, COSMOS, BDIH, Soil Association, COSMEBIO, ICADA, demeter, Naturland, VIVANESS 2011, natural cosmetics regulations of the Austrian Codex Alimentarius, NCS).

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